Professionalism in Environmental Public Health Essay

Professionalism in Environmental Public Health - Essay Example Environmental Public Health is the key to enhanced living standards and culminates spread of various diseases. This essay’s principal concern is on the additional knowledge required by medical officers to help deter the environment from being infectious to human beings. Herein are the results of professionalism in environmental Public Health. There is also the motive of the program instituted to outlay several health guiding principals. Moreover, the essay entails important reasons for professionalism. The essay also encompasses advantages of hygienic human environments. Environmental Health refers to the ill health of human beings subject to infection by the changes in the surroundings. The environment is the source of all most of the human infections. There are people acquainted with information regarding the ways of keeping the environment safe for living creatures. Within the segment of environmental Health, there exist health practitioners falling under different categories (Canadian institute of Public Health inspectors). For instance, assignment of duties depends on the education level of that individual. Practitioners of human health under the environmental grounds should ensure that there is a guideline about the environmental health hazards. Moreover, it is vital for the consultants to give directives to human kind regarding body reactions when ill or after treatment. On the other hand, there is Public Health, a branch of science that encompasses various ways of curing illnesses. In case of illness on the human being’s body, there are dimensions taken to heal off the diseases. In order to enhance the health of people living in diverse communities, there are preventive measures taken to hinder infections and also deter the spread of infectious diseases. However, medication is essential for enhancing a longer stay in the community. Establishment of the public health intervention program is of effect, as it helps in outlaying better

Visual analysis Essay Example | Topics and Well Written Essays - 750 words - 4

Visual analysis - Essay Example The first artwork that will be analyzed is the artwork presented by Emily Dunlap. Emily Dunlap created this impressive piece of artwork using several materials. This piece of artwork dated 2012 bears the title â€Å"Until you come back†. Some of the materials used to create this piece include an oil bar, cotton thread and canvas. The end product of the artwork was a portrayal of sunflowers, a terra cotta pot, a watering can and Miracle Gro. This artwork measures 6 inches by 9 inches. The texture of these artworks seems rather rough from the use of canvas and cotton thread. The bright illustration and amusing presentation of this artwork creates an appealing visual depiction of art (Leeuwen and Jewitt 129). This drawing also incorporates an interest in exploring the human perceptions of the environment through portraying real art. In fact, this piece of artwork by Dunlap can be depicted like a mirror that viewers can use to identify a creative expression of the landscape. The brief detail in the artwork easily captures the view of individuals. â€Å"Until you come back† is composed of a portrayal of sunflowers that unify the composition of the artwork. This artwork can be compared to the collections by Solomon "Sol" LeWitt who was a renowned American artist. LeWitt had significantly specialized in painting, photography, drawing and print making (Leeuwen and Jewitt 200). The simplicity in the drawings from these artists is quite evident. Their artworks can be defined as playful, random and curvilinear. This is because LeWitt used graphite and crayon in several scribble artworks. In the same case, Dunlap experimented on a contemporary technique in fine art that involved the use of cotton thread in the artwork â€Å"Until you come back†. This asserts that both artists have something in common in the field of art. In this part, I picked the Cairn Copy artwork presented by Daina

The Adventures of Huckleberry Finn and its relation to the Bible Essay

The Adventures of Huckleberry Finn and its relation to the Bible - Essay Example Watson to read and learn about significant people in the Bible. Mark Twain satirizes the misuse of Christianity by depicting Christian’s lack of understanding, hypocrisy, and over-reliance of text by using Hulk as the most moral character. Christianity values are integrated in American history and tend to act as the driving force of the American culture; these are the values that Mark Twain is able to satirize while indicating views that have been altered through time (Web). Twain utilizes many situations in the story to compare his characters and real people by giving his characters a very realistic tone. He has successfully satirized real people and showed how hypocrites Christians can be. Huck is presented as the most moral character in the novel; this role is also played well by Jim. Interestingly, there rest of the characters is unable to understand such kind of moral presented by and the only evident thing is his exterior character (Twain Web). In The Adventure of Huckleberry Finn, Huck’s father is thought to be dead and a woman named Window Douglas, portrayed as a kind Christian, takes care of him, and teaches him bible stories (Twain Web). Widow Douglas is committed in civilizing Huck as she takes care of him out of goodness and urges him to live a good life and pray often without expecting any reimbursement from him. However, later in the story, Huck runs away with Miss Watson’s property, feels guilty for stealing, and believes he will go to hell for helping Jim escape (Berkove & Csicsila 81-85). Such kind of belief is believed to have been contributed by the teachings he got from Widow Douglas. Widow Douglas and Miss Watson are depicted as having a very controlled Christian mold from people and with their fixed idea; they are trying to adopt Huck to fit this mold (Ezekiel 33:31). They feel that Huck’s physical attributes are not in line with Christian

Visual analysis Essay Example | Topics and Well Written Essays - 750 words - 4

Visual analysis - Essay Example The first artwork that will be analyzed is the artwork presented by Emily Dunlap. Emily Dunlap created this impressive piece of artwork using several materials. This piece of artwork dated 2012 bears the title â€Å"Until you come back†. Some of the materials used to create this piece include an oil bar, cotton thread and canvas. The end product of the artwork was a portrayal of sunflowers, a terra cotta pot, a watering can and Miracle Gro. This artwork measures 6 inches by 9 inches. The texture of these artworks seems rather rough from the use of canvas and cotton thread. The bright illustration and amusing presentation of this artwork creates an appealing visual depiction of art (Leeuwen and Jewitt 129). This drawing also incorporates an interest in exploring the human perceptions of the environment through portraying real art. In fact, this piece of artwork by Dunlap can be depicted like a mirror that viewers can use to identify a creative expression of the landscape. The brief detail in the artwork easily captures the view of individuals. â€Å"Until you come back† is composed of a portrayal of sunflowers that unify the composition of the artwork. This artwork can be compared to the collections by Solomon "Sol" LeWitt who was a renowned American artist. LeWitt had significantly specialized in painting, photography, drawing and print making (Leeuwen and Jewitt 200). The simplicity in the drawings from these artists is quite evident. Their artworks can be defined as playful, random and curvilinear. This is because LeWitt used graphite and crayon in several scribble artworks. In the same case, Dunlap experimented on a contemporary technique in fine art that involved the use of cotton thread in the artwork â€Å"Until you come back†. This asserts that both artists have something in common in the field of art. In this part, I picked the Cairn Copy artwork presented by Daina

Working as a Human Services Professional Assignment

Working as a Human Services Professional - Assignment Example g about the Human Services field which would assist in expanding education and skills are as follows: (1) by regularly apprising oneself on current and future trends in Human Services through reading authoritative sources on this field of study; (2) by attending conferences, seminars, leadership training and development under the Human Services field through the Human Service Leadership Institute (Human Services Leadership Institute, 2012); and (3) by pursuing higher education courses or programs in Human Services (Hack College, 2015), . These opportunities for learning and developmental growth could be achieved by scheduling continued learning in one’s daily activities. The three ways to hold accountability for performing quality work as the administrator/CEO of the Humanitarian Agency are as follows: (1) through clear stipulation of roles, responsibilities, and commitment as the CEO/administrator, as stated in one’s job description and in the organizational structure; (2) through explicit planning and development of policies and procedures that would delineate functions and stipulate accountabilities or deliverables expected of one’s role; and (3) through using resources to communicate clear standards or goals of performance and evaluating the manner by which these goals have been achieved within stipulated time frames. Likewise, as emphasized by Este (2007), â€Å"the challenges to implementing accountability in the human services could be overcome with the appropriate planning, organizational commitment, and resources† (p. 1). Este, S. (2007). The Challenges of Accountability in the Human Services: Performance Management in the Adult Protective Services Program of Texas. Retrieved from Applied Research Projects, Texas State University-San Marcos:

Aging and Disability Worksheet Essay Example for Free

Aging and Disability Worksheet Essay Identify 2 or 3 issues faced by the aging population. 1 Older adults experience unequal treatment, discrimination and prejudice in the workplace 2 Not growing old is not an option 3 Health problems Answer the following questions in 100 to 200 words each. Provide citations for all the sources you use. What is ageism? How does ageism influence the presence of diversity in society? Ageism is the [prejudice and discrimination against the elderly. Ageism reflects a deep uneasiness among young and middle-aged people about growing old. For many, old age symbolizes disease and death; seeing older adults serves as a reminder that they too may someday become old and infirm. By contrast, society glorifies youth, seeing it as interchangeable with beauty and the future] (Schaefer, 2012). Ageism restricts the acceptance of the elderly by discriminating against them. The elderly are often referred to as â€Å"them† when most of us will one day be in that category. What is the Americans with Disabilities Act (ADA)? How does the ADA address issues for the aging population? The Americans with Disabilities Act was an anti-discrimination law that started in 1992, covering people with a disability, defined as a condition that â€Å"substantially limits† a â€Å"major life activity† such as walking or seeing. It prohibits bias in employment, transportation, public accommodations, and telecommunication against people  with disabilities. Businesses with more than 15 employees cannot refuse to hire a qualified applicant with a disability; these companies are expected to make a â€Å"reasonable accommodation† to permit such a worker to do the job. Commercial establishments such as office buildings, hotels, theaters, supermarkets, and dry cleaners are barred from denying service to people with disabilities (Schaefer, 2012). One of the ways that the ADA addresses issues for the aging population is that it established requirements for businesses of all sizes (ADA, 2014). What is being done to address the issues you identified? [Many older adults with diminished heart and lung functions and reduced mobility will have placards or license plates for accessible parking. When parking is near the main door of the facility, these patrons have strength left after entering your business to shop, enjoy entertainment, or eat heartily. Clear, wide paths without stairs to the establishment’s entrance and throughout the business leave room for canes and walkers and accommodate people with reduced mobility and stamina. Minimum-weight doors with accessible hardware are easily opened by people who have arthritis or use a cane for extra balance. For heavier doors, automatic and power-assisted openers are helpful to everyone. Entrances and aisles with adequate head clearance and minimal projections into the path of travel result in easier navigation for people with lessened visual acuity or those who may be disoriented by clutter] (ADA, 2014) Is the number of aging population expected to rise in numbers or decrease? [The growth of the elderly population is projected to be over twenty one percent (21%) by 2050. An increasing proportion of the population will be composed of older people. This trend is expected to continue well through the twenty-first century as mortality declines and the postwar baby boomers age. Looking over a period of a century, we see the proportion over age 65 increases from less than one in 10 in 1960 to almost one in four by 2050] (Schaefer, 2012). What types of legislation may or may not be affected by the aging population? There are many issues facing the elderly today any many could involve  legislation affecting things as Social Security and Medicare healthcare benefits. The development and workings of groups aimed at protecting not only the threatened benefits of Social Security, Medicare, and other healthcare, but also other considerations for the elderly lifestyle are on the rise and proving to be helpful to our aging society as our Baby Boomers approach retirement age. How does poverty affect the aging population? Poverty among the elderly is seen as much less today as it was in the past. This can be attributed to pension plans and higher paying jobs that the people worked at. Although the rate of poverty is declining in the elderly, poverty is still an issue. One major cause is the rising cost of long term healthcare and medicines. With the increased life expectancy rates, this only compounds the problem as people are living longer. Part II Answer the following questions in 100 to 200 words each. Provide citations for all the sources you use. What does the ADA provide for people with disabilities? The ADA prohibits discrimination on the basis of disability in employment, State and local government, public accommodations, commercial facilities, transportation, and telecommunications. It also applies to the United States Congress. To be protected by the ADA, one must have a disability or have a relationship or association with an individual with a disability. An individual with a disability is defined by the ADA as a person who has a physical or mental impairment that substantially limits one or more major life activities, a person who has a history or record of such an impairment, or a person who is perceived by others as having such an impairment. The ADA does not specifically name all of the impairments that are covered (US Department of Justice, April 9, 2012). How have people with disabilities been treated in the past? Lukoff and Cohen (1972) note that some communities banished or Ill-treated the blind while others accorded them special privileges. In a comparison of  the status of persons with disabilities in a number of non-occidental societies, Hanks and Hanks (1948) found wide differences. Persons with disabilities were completely rejected by some cultures, in others they were outcasts, while in some they were treated as economic liabilities and grudgingly kept alive by their families. In other settings, persons with disabilities were tolerated and treated in incidental ways, while in other cultures they were given respected status and allowed to participate to the fullest extent of their capability (Disability Studies Quarterly, 2014). How has the attitude toward people with disabilities changed over time? A Lou Harris poll conducted in 1991 was revealing and positive. For example, 98% of individuals questioned believe that all people, regardless of one’s ability, should have an opportunity to participate in mainstream society. Furthermore, there was a strong sentiment toward increased employment of persons with disabilities; 92% polled believed that employment of persons with disabilities would be economically beneficial to society. There is a strong trend toward acceptance. These attitudes are in sharp contrast to the prevailing attitudes of the first half of this century. (University of Florida College of Dentistry, 2014) What are some unique circumstances or issues encountered by people with disabilities? There are numerous circumstances or issues encountered by people with disabilities daily. The task of accomplishing simple tasks can sometimes seem insurmountable. Those with physical disabilities must often times depend on the help of others to get along daily, let alone pursue a meaningful life. Public transportation can be difficult; sidewalks are not always wheelchair friendly, doorways are sometimes not wide enough, print can be too small to read on menus. What is being done to address those issues? Businesses that serve the public must modify policies and practices that discriminate against people with disabilities; comply with accessible design standards when constructing or altering facilities; remove barriers in existing facilities where readily achievable; and provide auxiliary aids and services when needed to ensure effective communication with people who have  hearing, vision, or speech impairments. All businesses, even those that do not serve the public, must comply with accessible design standards when constructing or altering facilities (ADA, 2014) What types of legislation have been introduced to address issues faced by people with disabilities? Following the original Americans with Disabilities Act of 1990 (ADA), including changes made by the ADA Amendments Act of 2008 (P.L. 110-325), which became effective on January 1, 2009. The ADA was originally enacted in public law format and later rearranged and published in the United States Code. The United States Code is divided into titles and chapters that classify laws according to their subject matter. Titles I, II, III, and V of the original law are codified in Title 42, chapter 126, of the United States Code beginning at section 12101. Title IV of the original law is codified in Title 47, chapter 5, of the United States Code. (ADA.gov, 2008) References ADA. (2014). ADA Business Connection. Retrieved from http://www.ada.gov/business.htm ADA.gov. (2008). Americans With Disablities Act of 1990 As Amended. Retrieved from http://www.ada.gov/pubs/adastatute08.pdf Disability Studies Quarterly. (2014). Past and Present Perceptions Towards Disability: A Historical Perspective. Retrieved from http://www.sds.org/article/view/3197/3068 Schaefer, R. T. (2012). Racial and Ethnic Groups (13th ed.). Bergen County, NJ: Merrill Prentice Hall. US Department of Justice. (April 9,2012). A Guide To Disability Rights Laws. Retrieved from http://www.ada.gov/cguide.htm University of Florida College of Dentristy. (2014). Societys Attitude Towards People with Disabilities. Retrieved from http://paul-burtner.dental.ufl.edu/oral-health-care-for-persons-with-disabilities/societys-attitude-towards-people-with-disabilities/

Etisalat and Total Quality Management (TQM)

Etisalat and Total Quality Management (TQM) Etisalat is one of the worlds largest telecommunication companies. It is the largest service provider of mobile facilities in United Arab Emirates. Etisalat claims to have almost a 100 million customers. The company is providing service in UAE, in Africa and now also in Asia. Etisalat has a profit of almost 8 billion dollars. Etisalat has also diverged into being on of United Arab Emirates largest internet providers. It is not only providing internet accessibility to customers but also to other companies who are in the same business. It is United Arab Emirates largest voice carrier and it is also Africas largest voice carrier.  Etisalat has roaming facilities in at least 186 countries around the world. Etisalat was founded in 1976. In 1983 , 60% of the share was bought over by the United Arab Emirates government and 40% share was sold in the open market. In 1991 it got the permission to provide wired and unwired telecommunication services within United Arab Emirates and also in other countries. During this time itself, the company got the license to produce, import or export tele-communication equipments. This step made Etisalat the monopoly over tele communication business in the United Arab Emirates. This not only started fetching the government huge revenues but it also developed the mobile sector of tele-communication and other tele-communication sectors in United Arab Emirates. It was a major achievement in this sector for the country. The companys profit grew to more than 80% and almost 700000 phone lines in the country are now owned by Etisalat. In 2001 Etisalat opened up its international ventures and it started business in Islamabad. Etisalat is the 6th largest company of United Arab Emirates and is the worlds 40th largest enterprise. It is United Arab Emirates largest revenue earner after the oil and gas industry. TOTAL QUALITY MANAGEMENT- AN INTRODUCTION: W. Edwards Deming was the person who invented the TOTAL QUALITY MANAGEMENT concept. Total quality management refers to maximising customer satisfaction by minimising the errors. It involves optimal utilisation of resources. It involves training of employees to the maximum possible level. The most important aspect of Total Quality management is that it involves that the errors in production are removed completely. It involves giving the best to the customer. To give the best to the customer everything should be perfect in an organisation. The organisations functioning should be 100% so that the customer can as an end result get 100%. TQM is basically a set of functions which if performed shall ensure that all the customers expectations are exceeded or met. ETISALAT AND TOTAL QUALITY MANAGEMENT APPROACH: Total quality management approach has become very important in todays world. All customers want better than the best for their money. Todays customer is not easily satisfied. Etisalat has been wise enough to recognise this new emerging trend. Etisalat believes that quality is the key to overcome competition in todays modern market. More and more organisations all around the world are looking up to quality production for overcoming competition. The total quality management field is a new field. It is still developing. Etisalat has developed its own ways of quality measurement with passage of time. Etisalat believes that quality improvement is a continuous process. You can never stop improving the quality of the product or service that you are providing. Quality is the essence of any product or service. Total quality management has become very important for Etisalat over the past few years. There has to be a continuous flow of improvements in the services being provided if proper benef its of total quality management are to be realised. Although it must be noted here that Etisalat does not depend on total quality management for satisfying the needs of its customers and for achieving its target. Total quality management does not solve any managerial issues. (hashmi) Total quality management only seems to cater to the problem of customer satisfaction. Etisalat has customised its total quality management approach in such a way that it gives a purpose to the company to move ahead and develop its product more not only for the satisfaction of the customer but also for the overall development of the company including the increase in profits agenda. Although at the beginning Etisalat had some problems in adopting this new total quality management approach but then it realised that the economic conditions everywhere are changing and sooner or later the company had to make itself more customer oriented. Etisalats internet providing services were the first to adopt the total quality management approach. Soon the company started seeing positive changes. The actual number of new connections also got increased. After realising the positive affect of Total quality management the same was applied to the mobile service providing sector also. Etisalat also realised that one way to successfully apply the total quality management approach was to improve the quality of equipments being used to provide the services. Earlier the marketing agenda of the company was that it was providing services at the lowest possible cost. Now the agenda is providing the best quality at the lowest price. And this approach has shown tremendous positive results. Moreover the problems should be sorted out as soon as they are found. One should not wait for meetings and discussions to get over them get over the problems as soon as they are found. This is also a relatively new concept which has emerged from total quality management. (hashmi) Proper training of employees is the essence of the total quality management approach. The best possible training needs to be given to the employees for the best possible results. Training enhances the capacity to work. It allows the employees to work on a level which is higher than what they can work on. (stark) The training should be given with regards to the requirements of the job that the employee has to do. Etisalat is using the latest technology available in the market to provide to the market the mobile services. Although it increases the capital requirements and cost of the company, but the customers get the best possible services and moreover running cost or cost of providing services is reduced substantially. Etisalat has picked up a new theory from total quality management, this theory involves that the company shouldnt function on the basis of increasing the number of customers, it should work on improving the quality of the services it is providing, and the customers wil l be attracted on their own if the services being provided are of the best quality. The company should hire only the best educated for properly applying the total quality method. Moreover the company in return should arrange for proper education facilities to the community. This will ultimately help the company itself in the long run. The truth is that Total quality management does not create the quality but it creates the process. Total quality management involves a complete change in the working culture of the people. (stark) It emphasises only and only on quality. The employees at Etisalat had some problem in adopting this new method of working, but as soon as they realised that this was the correct way ahead and it would be giving great rewards in the future they readily accepted it. Etisalats management decided that not only the basic product should be of quality the extra add-ons should also be of the best possible quality. Etisalats management decided that total quality manag ement should be so well adopted by the company that there should be no margin for error at all. Whatever the company is giving to its customers it should be of the best quality, no one else in the market should be giving something or anything better than what Etisalat could provide for. PROBLEMS OF TOTAL QUALITY MANAGEMENT APPROACH: Since total quality management is comparatively a new approach people are still working on it. All the firms who are trying to adopt this approach face problems while applying this approach. (stark) Each and every firm tries to explore with this new approach. The management at Etisalat has also introduced its own variations in this approach. One of the major problems which were faced by the mangers at Etisalat was the problem of measurement. There is no proper way which has been developed as of now that can measure the change in quality. It has been hard to measure the proper affects of change due to quality. Managers found it hard to measure whether the changes made in the working of the firm due to the total quality management approach were bringing positive or negative results; they ultimately had to refer to the number game to find the effects of total quality approach. Total quality approach on the other hand emphasises the attention of people away from the numbers to quality. T otal quality management is next to useless if it cannot be measured. The change in results must be measured if total quality management approach has to become successful. Moreover it was being realised that it was easier for the middle management and lower working class employees to adjust to the total quality management approach but the upper management at Etisalat found it hard to do so. This was so because upper management was used to working with numbers. It was hard for the top managers and the owners of the company to shift the very approach towards business. They had to change their very beliefs in business. Although total quality management is supposed to decrease costs, but in reality the management at Etisalat found that implementing this approach had infact increased the cost of providing services. Moreover it was found that businesses who are well established like Etisalat and they do not want to innovate a lot also face problems in applying the total quality approach me thod. Total quality management approach also increased the companys capital expenditure as it involved getting the best in line equipments. This involves investing huge amounts of money and maybe some smaller companies may not be able to do so. Moreover after applying the total quality management approach the company had to spend hugely on advertisement to let the world know of its change in approach towards business. The cost of the final service provided was also increased after applying the total quality management approach. The management tried very hard to avoid increase in price but as we all know that the best comes at a price so this increase in price was unavoidable for the people at Etisalat, and many customers did not approve of the change in costs. RESULTS AND METHOD OF IMPLEMENTING TOTAL QUALITY MANAGEMENT BY ETISALAT: Etisalat was able to identify a lot of things after implementing total quality management approach. It realised that the approach like all other approaches had both positive and negative effects on the functioning of the company, and also it had double effects on the final figures of the company, although surprisingly this approach had many more positive effects than it had negative ones. It was found that this approach affected everyone who worked for the company. Total quality management approach was completely based on team work. Team work was the essence of total quality management. It was although hard to implement because in such a large corporation as Etisalat it was hard to make everyone co-operate with everyone else. Moreover the management realised that it was actually hard for them to remove their attention from the number game and completely focus it on quality management. It was hard to find on the basis of quality that the firm was underperforming or was doing better th an before. It was later found out after a few months of application if total quality management approach that there was a significant increase in the actual numbers of customers. Also there was less number of complaints now. Application of total quality management approach is a hard job; moreover it challenges the very foundation of principles of management of business. Business success before and up till very recently was completely based on numbers, the higher the numbers the better it was. The quality hardly mattered. Whatever sold was considered to be of the best quality. With the application of total quality management everything changed. It did not matter anymore to the management at Etisalat whether the numbers increased or decreased they had to concentrate completely on the quality of services that they were employed to provide. This quality had to be the best. It was a heavy task as it had two aspects attached to it. The first was to actually start providing the best servic es to the people. This included changing various technological equipments, it involved changing the basic equipments used as raw materials, everything every equipment that the company used should be of the best quality, until and unless this happens it would be hard to give the best possible end result. Secondly the customers needed to be informed in the change of policies of the company. This in itself was a humungous task. The management at Etisalat was unsure that whether the customers would take this approach in a positive manner or not. It had to be conveyed to the public that there was a major change which would take place in the way the company functioned. This was very hard because Etisalat has almost 1 billion customers all around the world. But the top management of Etisalat was able to carry out this task properly. Company is now successfully providing the best possible services to its 1 billion customers whether in the tele-communication sector or in the internet service providing sector. CONCLUSION: Total quality management is more of a discipline than anything else. It is concluded that quality is the end product of all the activities undertaken in the total quality management approach. It involves a complete change in the outlook of producers and service providers. It changes their emphasis from mass selling to quality selling. Followers of total quality management believe that providing quality product or service will automatically lead to increased sales. It is important to understand here that providing quality products should not mean that the price of such product can be sky high, the approach should be such that the best quality product should be provided at the best possible price. The pricing should be correct because even if the product is the best in the market but it is overpriced it will not sell. Therefore this involves the working of financial analysts with total quality management approach experts. A balance between the two approaches must be struck. Etisalat ha s understood the importance of total quality management approach. The management of Etisalat are working more and more towards this approach now. They are also trying to communicate this change in their policies in the best possible ways to their customers. The customers have become very demanding all over the world these days and total quality management approach seems to be the only possible way to satisfy the needs of the modern customer.